Our identity is a colorful mosaic of our roots, our ethnicity, our cultural background, our ideologies, our traditions, our way of life and even the way we think. Our identity is everything that makes us unique and special, the good, the bad and the ugly. It is what makes you YOU and sets you apart from the rest. By leveraging our cultural identity we honor our roots, elevate our ancestors and harness the power that lies within each of us.